Using custom digital twins to better target messaging

An evolving tool for long-term strategies.
The emergence of generative AI has brought significant changes to many areas of the public relations sector. One gaining traction right now is “digital twins” – virtual replicas of target personas.
In essence, digital twins are similar to the character profiles used in communications and marketing plans for decades, according to Ephraim Cohen, global managing director of media, platforms and storytelling at FleishmanHillard. The key di