Unilever shuns influencers who pay for followers

Unilever is cracking down on shady influencer marketing practices—and it’s
encouraging other brand managers to do the same.
On Monday, the company announced that it would no longer work with
influencers who bought followers. It also promised that its brands wouldn’t
purchase followers and that it would favor advertising partners and
platforms that are working on increasing transparency within digital
marketing efforts.
The call for change comes from a marketing industry giant: