Twitter and Snapchat embrace video content with partnerships and ads

Twitter is pulling out all the stops for video in a bid to court marketers
and increase its attractiveness to users.
On Monday, the platform announced
more than 30 renewed and new partnerships “across entertainment, news
sports, gaming and beyond”—almost doubling the amount of video partnerships
Twitter had last year.
Twitter’s vice president of revenue and content partnerships, Matthew
Derella, called the company’s ability to connect live moments and video
with co