Tricks for crafting the perfect headline or subject line

In Hollywood, it’s the logline. In newsrooms, it’s the headline.
In PR, it’s the email subject line—and first sentence of an email
pitch—that can make all the difference when PR pros pitch media outlets,
but how can you possibly present the gist of a story in just a few words?
Try borrowing logline/headline strategy from the entertainment and news
businesses.
Start with the end in mind
Before a movie script is written--or any scenes are shot—Hollywood
produce