Tips for turning a dud media event into a PR win

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A media event can be a PR pro’s best friend. In an ideal scenario, major news outlets gather in one place, your speaker has their talking points ready and a support network is on hand or in the audience.
But this doesn’t always happen. There’s no guarantee the media will show up, and even if they do, the resulting coverage might not be what they’re looking for.
Savvy communications professionals can use these