The quiet campaign: When less is more in PR

This relationship-driven approach sets brands up to have their voice heard when it makes business sense for them.
The quiet campaign – a sort of subtle approach to brand building – is an approach PR firms and branding agencies have employed for years. But Hotwire Global’s Heather Craft believes the term is a bit of a misnomer.
 
[RELATED: Make sure your team is up to date on the latest skills, strategies and practices. Learn more about Ragan Training.]
 
For one,