The PR maturity curve
Charting the maturity curve through the career of Taylor SwiftKim Jefferson is EVP at BLASTmedia.
Anyone who knows me knows I’m a ride-or-die Swiftie. I’m glued to a grainy livestream for most Eras Tour shows. I attended the show in Cincinnati (night two) and was arguably the most active contributor to the office “Swifties” Slack channel.
If you’re also a Swiftie, today is your lucky day because I’ll frequently reference (honorary) Dr. Swift as we walk t
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