The potent effectiveness of influencer marketing

Popularity has its uses.Today, you don’t have to be a movie star or a pro athlete to gain a massive
following—or to be an effective pitchperson. We live in an age when people
model clothes on YouTube for a living or play video games for a global
audience of millions. Social media has given these luminaries a mighty
platform to connect with fans and to shill products or services on behalf
of brands.
Such is the era of influencer marketing.
 has made an infographic detailing the r