The new agency contract
Beneath every decision today, there are festering anxieties.
Dan Mazei is principal at All Tangled Roots. He previously worked at brands including Tinder, Activison Blizzard and Reebok.
Your procurement lead e-mails you to check-in. You’re coming up to the end of your agency’s contract, and it’s time to evaluate.
You look back through your quarterly reports, the coverage summaries, the recommendations for the new year. There are no real red flags or disastrous misse
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