The 4 categories of micro-moments

And how to make the most of them in your marketing mix.
Brian Berner is head of global advertising sales & partnerships at Spotify.
Marketers know that success today depends on their ability to capture and capitalize on fleeting moments of consumer attention. These ephemeral windows, aptly termed “micro-moments,” represent critical touchpoints where consumer intent meets the digital realm. Think of someone reaching for their smartphone to look up a nearby restaurant or to quickly