Survey: Online reputation management essential for marketers

A recent Clutch survey revealed that more than half of today’s digital marketers consider online
reputation management “very necessary” to the success of their
organizations in today’s increasingly digital world.
However, some communicators think that number is low, considering how much
digital activities can affect an organization’s image.
Clutch wrote:100% of companies should dedicate their attention to ORM, according to Ryan
Goff, chief marketing officer an