Survey: 65 percent of marketers say content efforts are successful

Content marketing has profoundly changed over the past decade.
There are more channels than ever to tell your organization’s story, and
consumers are more willing than ever to receive messaging and valuable
content from brand managers.
However, are marketers getting better at what they do? If content’s success
is a measure of a communicator’s ability, the answer is yes.
New research from the Content Marketing Institute revealed that nearly 65 percent of marketers believe