Study: Social media ads increasingly less popular among viewers

Americans have a dimming view of online advertising.
That’s the gist of
a new report from Sprout Social, a social media monitoring and management provider, in which over 1,000
Americans were surveyed for their opinions about advertisements. The report
found that when perusing social media platforms such as Facebook and
Twitter, users ignored a lot of brands’ offerings.
Whether or not the downturn can be pinned on increased fears over how user
data is being handled, the results are c