Study: Instagram offers marketers best engagement on videos

Adding videos to your content marketing strategy has become crucial for
success.
The content type has taken over as the medium of choice for brand managers
looking to make a splash on social platforms, but how do you know which
venue is right for your goals?
In terms of video content,a new study from L2
identifies Instagram as the best for engagement, Facebook as best for reach
and YouTube as best for organic views (via search). The company parsed the
data from 60,000 videos and 293 campaigns f