Study: Customers want businesses to be transparent on social media

It can be tempting to blur the truth.
In the modern information ecosystem, with clickbait headlines and constant
advertising bombardment, PR pros can be lured into bad behavior to get
their message in front of consumers.
Despite the conventional wisdom that lying to consumers will catch up to
your brand,
some PR pros are still willing to dabble in tactics
considered off-limits by most communicators. However, there’s a real cost
to gambling with your brand’s credibility.
A new study