SOOMLA's Q4 2017 Study Reveals Advertising Direct Competitors Resulted in 3x Increase in eCPM

TEL AVIV, Israel, Nov. 29, 2017 /PRNewswire/ -- SOOMLA, an industry innovator in mobile ad measurement, released today its latest Q4 2017: Ads and Churn Case Study report, analyzing the effect of advertising direct competitors and their relation to eCPM and churn rate.Lotum, having a...