Snapchat’s new design separates out branded content

Brand managers may need to rethink how they use Snapchat.
On Wednesday, the social media app announced a redesign of its platform,
calling it the “new Snapchat”:
Introducing the new Snapchat!!https://t.co/2gwVskpY1M
— Snapchat (@Snapchat) November 29, 2017The biggest change is that the platform separated branded and influencer
content from friends’ snaps.In a blog post, Snapchat
wrote:Until now, social media has always mixed photos and videos from your
friends with conte