26-04-2018 15:58 via prdaily.com

Snapchat seeks to fix redesign that sparked backlash

Snapchat might be changing its mind on theredesign that recently caused a huge wave of criticism.
Thesocial media app’s overhaulseparated branded content from snaps that users’ friends shared. It also
placed content from celebrities and influencers in the same place as
marketers’ stories.
Though Snapchat’s redesign was meant to court brand managers and open the
platform to more advertising opportunities, it brought swift backlash from
users who complained the app was con
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