Smart methods to keep an eye on your competition

Understanding competitors and their offerings can mean the difference
between your own success and failure.
In-depth competitor research is crucial to knowing how your products and
services stack up in the marketplace—whether they are cheaper or more
expensive, inferior or superior in certain ways. Knowledge of competitors’
strengths and weaknesses reveals where your company can carve out a niche
and thrive.
You don’t have to hack their computers or peer through their office w