Should your organization have a podcast?

“I want to start a podcast” is a sentence that flies out of executives’
mouths these days.
They’re excited and determined, but often the marketing team has a more
pragmatic view. PR pros aren’t dream-killers, but they know what a huge
undertaking a podcast is and what it takes to be successful long term.
Here are three questions to answer before your organization starts
podcasting:
1.Do you have enough to say?
What are you going to talk about on a podcast? What top