Should PR pros scale back their social media time?

Is it time for you to “take a break from social media?”
While it might not be entirely realistic for today’s marketer, there are
some ways doing less could actually help you produce more content.
The “take a break” comment came first from
Dave Cieslewicz, former mayor of my hometown, Madison, Wisconsin. After his stint as
mayor, Dave has become a regular blogger in Madison’s weekly newspaper, theIsthmus .
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