Saying ‘no’ to your CEO is vital to media training

Help your spox shine – and get headlines for the right reasons.
Longtime TV news executive Ben Dobson has spent his two-plus decades watching “really good people and leaders” fall into common media traps that result in negative headlines and company scrutiny.
A lot of those issues, he said, stem from either overconfidence – a feeling like they can “wing it” – or simply because they didn’t have anyone in their corner to prepare them.
 
 
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