SAS and Liverpool FC use AI and fan data for personalized matchday at Yankee Stadium

SAS® Viya® and SAS Customer Intelligence 360 helped Liverpool FC identify highly engaged U.S.-based supporters for the Anfield to Anywhere Fan Sweepstakes CARY, N.C., Aug. 12, 2026 /PRNewswire/ -- Global data and AI leader SAS helped Liverpool FC surprise four supporters with an...