Report: What ‘influencers’ require to partner with brands

If you think “influencer” marketing is a joke or a passing fad, it’s time
to reconsider.
A recent
Linqia study found that 86 percent of marketers have used “influencer” marketing, and a
whopping 94 percent have found the tactic effective.
As the skeptics join the converted on partnering with social media stars to
boost campaigns, the questions turn to who—as in who should be
your partner(s) on the exciting journey?
[RELATED:Join us at Microsoft, and lear