Report: Up to 70 percent of created content remains unused

Sometimes PR and marketing pros’ work of creating brilliant content is all
for naught.
Depending on which study you consult, the amount of content marketing that
goes unused can be as high as
60 or
70 percent.
Many content marketers agree that there’s a frustrating disconnect between
the content that’s created and the strategic outcome it aims to achieve,
but new research from the Content Marketing Institute explains this gap—and
points to possible solutions.
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