Report: PR pros excluded from content marketing efforts

Many organizations’ content marketing efforts don’t properly align with
their PR strategies.
Version 2.0 Communications
recently released a report called,The State of Content & PR – Optimized or Opportunity?, which revealed that more than half of communicators surveyed (52 percent)
don’t think their organization maximizes its content marketing efforts.
Half of the survey’s respondents say PR pros are not consulted to promote
or amplify content once it’s c