Report: Journalists are ditching the press release

The press release isn’t dead, but its traditional format is on life
support.
Muck Rack and Zeno Group surveyed more than 500 journalists
around the world and found that roughly half of journalists around the
world (53 percent in the United States and 41 percent outside the U.S.)
don’t use press releases to find new story ideas.
The survey also revealed that only 3 percent of journalists globally said
that they heavily rely on them.
Sending press releases isn’t entirely a fruit