Report: Instagram hashtags don’t increase engagement

Hashtags might not be all that they’re cracked up to be.
Mention conducted a study of Instagram hashtags
and found that using them does not increase the engagement rate for posts.
This is an important insight for PR and marketing pros, because
Instagram-scheduler Later reported that 81 percent of organizations view
engagement rate as the top success metric.
Mention reported that one third of Instagram posts contain no hashtags. Of
the remaining posts, only a small percentage use many hash