Report: Employee advocacy trumps influencer marketing

When it comes to learning about a brand and purchasing its offerings,
relationships matter.
When you apply this truth to social media marketing efforts, your
employees—not online influencers with massive followings—make the
difference.
The 2018 Sprout Social Index
revealed that 71 percent of digital marketers either currently use employee
ambassadors or want to for future campaigns. In comparison, only 19 percent
said they had an influencer marketing budget.
Employees are more effec