Report: Consumers ages 55 and older watch more YouTube ads

Younger consumers might comprise YouTube’s future, but advertisers
shouldn’t ignore parts of its present audience.
Ask teenagers about their TV viewing, and you’ll notice a trend: Even
though most teenagers watch a few shows on TV, they’re far more likely to
rattle off a list of YouTube stars they follow.
However, they’re not the only audience turning to the platform.
Recent data from StrikeSocial dives into the generational divide on YouTube
across industries. Wha