Report: 47 percent of content marketers struggle to measure ROI

If content is king, marketers are making sure it stays on the throne.
A recent report by Content Marketing Institute and MarketingProfs surveyed more than 2,000 communicators around the world in a range of
industries and organizations to reveal how they’re using content
marketing—and what trends will rise in 2018.
Most B2C marketers use content marketing (86 percent), and 60 percent said
that their organizations are highly committed to using the strategy—the
same amount a