Red Bull Won the Cooler. Celsius Won the Chatbot. A $152B Category Fragmented by Benefit, Not by Volume.

MIAMI, July 13, 2026 /PRNewswire/ -- 5W, the AI Communications Firm, today released The Functional Beverages AI Visibility Index 2026 — ranking the 25 brands by estimated AI citation share across more than 60 consumer prompts on ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews....