PR’s role in proactively combatting the spread of misinformation

Clear, concise internal messaging can prevent the organization from sharing bad info.When it comes to successful communication, nothing is more important than being able to trust the messenger. Unfortunately, the world is awash with misinformation and disinformation these days.
It’s the job of the PR professional to not only correct inaccurate facts but also do what they can to stop them from spreading in the first place. One way that communicators can do that is by shoring up internal mes