Pride 2024: What companies are planning after 2023 backlash

Committing to Pride isn’t just about joining in the celebration, but providing meaningful support for LGBTQ+ communities.Pride Month celebrations have become more and more mainstream over the last several decades, to the point that companies have been routinely accused of rainbow washing just to get a chance to participate in these major events.
Then came 2023.
Anti-trans activists criticized Target for selling a tuck-friendly bathing suit in honor of Pride, leading to boycotts, physical c