PR takeaways from Starbucks, Chipotle leadership changes

Transparency and answering the ‘why’ are key.
Starbucks’ decision to replace CEO Laxman Narasimhan on Aug. 13 was as much a PR statement as it was a business decision. The action aimed to signal to Wall Street, stakeholders and employees that it’s committed to making major improvements.
The coffee chain has struggled since Narasimhan took over in March 2023. Since then, Starbucks has faced concerns about rising prices, decreased customer service and questions about qualit