PR strategies to address potential TikTok ban

Social media company’s disappearance would represent existential threat to content creators.
Ongoing legal challenges in the United States threaten TikTok’s viability as a social media platform. A ban would suspend a valuable marketing tool for companies and influencers alike.
“The truth is, short video content is incredibly valuable to brands looking to keep the attention of target users,” said Shannon Tucker, vice president of tech focused Next PR. “This type of m