PR pros share their hottest takes, part 2

Even more counterintuitive wisdom.So many PR practitioners chimed in on Linkedin with their industry hot takes that we had to break it into two parts. Read on for brilliant (and occasionally head-scratching) advice on a variety of PR topics.
Amira Barger is professor of communications, marketing and change management at California State University.Neutrality is not real, it’s another word for complicity, you must choose a side and plant your flag proudly.
 
Carmen Angela Harris is gro