PR lessons from Boeing, Starbucks CEO changes

Iconic American brands signal they’re getting back to basics.Parallel stories are playing out in Seattle with two legacy brands grappling with poor performance, employee issues and a loss of direction. Both Starbucks and Boeing are hoping that their new CEOs can turn things around – but both have their work cut out for them.
Jennifer George, SVP at The Aspen Group, sees similarities in how they’re communicating change under their new leaders, Kelly Ortberg at Boeing and Brian N