PR considerations for tech startups

“How do I get coverage in TechCrunch, theWall Street Journal and other tech publications?”
I literally get that question every week from founders of tech startups.
They know that publicity—especially from credible, respected
publications—has the potential to boost company recognition. That could
lead to new customers. More funding. Candidaterecruitment.
Higher company morale. Strategicpartnerships.
Many other good things can come from great press coverage that is widely