Post-crisis reflection is a critical tool for communicators

University of West Virginia’s Naumann-Blevins’ sophisticated approach to mitigating crises.
Readiness and response are core principles of crisis communications.
But there’s another R-word not being addressed enough, according to Karen Naumann-Blevins, an adjunct professor in crisis communications at the University of West Virginia.
Reflection is often left out of the major talking points, she said. But it can greatly shape a company’s crisis communications strategy.