Poll: One third of marketers say ‘influencer’ marketing is essential

Working with social media rock stars is a trend that continues to grow.Bloglovin’ surveyed 100 marketers about their attitudes toward “influencer” marketing and found that nearly a
third (32 percent) consider it an essential part of their marketing
strategies.
More than 40 percent of marketers found more success by working with
influential social media users than through traditional ad campaigns, and
this year 63 percent are increasing the amount they spend on campaigns
fe