Only 11% of Gen Z Say Brands Really Understand Them, Putting Loyalty at Risk, New Rival Technologies Study Finds

Apple, Nike and Costco/Kirkland top the list as new research reveals what drives Gen Z brand loyalty VANCOUVER, BC, Aug. 20, 2026 /PRNewswire/ -- Only 11% of Gen Z consumers say brands understand them "really well," a disconnect that could have significant implications for loyalty,...