News outlets test a new Twitter strategy

When tweeting, communicators only add an image if it’s explicitly called
for.
For example, if we’re commenting on a facepalm by the White House chief of
staff during a speech by the president, it makes sense to
include the priceless picture.
Yet, for the vast majority of content, most users don’t think in visual
terms. Instead, the link is tweeted out along with some text—and that’s it.
Many major websites
allow their links to automatically unfurl, thus providing a