New CEO at Uber? Help is on its way

“Look, Ragan Communications,” some of our valued readers might tell us,
“it’s not up to you to save foot-in-mouth organizations from their own PR
catastrophes.
“Tin-eared chief executives and organizations with snake-bitten PR luck
will always be with us,” these pros might insist. “Take Uber, for
instance.”
Indisputably. Yet failing to step in would mean that calamitous
communications and pinheaded public positioning would triumph. We care too
muc