NBC looks to entice millennial viewers with Snapchat show

In its effort to reach younger viewers, NBC is turning to Snapchat.
The network is targeting an audience who is less likely to watch its
traditional broadcasts by personalities such as Lester Holt—and it’s doing
that by delivering a daily broadcast dubbed “Stay Tuned.”
The news program, which is presented in the same structure as a Snapchat
story, features youthful, casually dressed broadcasters Savannah Sellers
and Gadi Schwartz.
Instead of the organization’s stan