Mise en place your crisis prep: A flexible framework for the worst

Using the IHELP model of crisis communications planning.
When it comes to creating your crisis communications plan, it can be tempting to make a massive, 300-page binder that covers every possible bad thing that can happen to your organization, from the CEO stubbing her toe to an asteroid striking your processing plant.
But Liz McGee, communications director at the Institute of International Finance and upcoming speaker at PR Daily’s Media Relations Pre-Conference, says there’s an ea