Milestones: Untapped social media opportunities

If it’s not on social media, did it really happen?
That’s a sentiment with interesting brand implications as online sharing
permeates daily life for many Americans. It’s become commonplace to share
major life events on social media—graduations, engagement announcements,
births, anniversaries and so on.
According to Sprout Social’s recent “Moments & Milestones: UGC, Brands & Emotional Touchpoints onSocial” study, 79 percent of consumers have shar