MetLife, Enterprise and more walk back NRA relationship following boycott

Backlash on social media is an effective way to get a brand manager’s
attention.
TV celebrity Kylie Jenner recently showed what damage a social media post
could do to an organization—after her tweet disparaging Snapchat,
Snap’s shares dropped nearly 8 percent. Aside from tumbling shares, online boycotts and criticism can also force
organizations to take a stand.
Enter #BoycottNRA: After
the recent Florida school shooting, hashtag participation from social media users with both