Measuring employer branding and recruitment

A practical framework from Levi Strauss & Co.Measurement is the constant struggle of any communications pro. Putting into numbers how hearts and minds are being changed through a thoughtful, consistent communications strategy is a trial, and one that the industry continues to refine and perfect.
It can be even more difficult to measure effectively when you drill down into more niche areas of the industry, like employer branding.
It may be tempting to merely measure branding in terms of the n