Making the case for small and mid-size PR agencies

More and more, less is more.
Of all trends that cross American sub-cultures, industries, and media,
nothing is winning like minimalism. From agile teams, “lean” startup
methodology, and open floorplans to tiny houses, paleo living and “craft”
everything, less is better.
We associate smallness with innovation, quality, authenticity and
scrappiness.
Size matters in PR, too. Boutique and mid-size firms are in, and the
goliaths look like McAgencies. Large clients who would t